Experts have weighed in on the recent controversy over Ai-chan: Kudasai

We commented earlier on the controversy that followed in Japan Ay-chanThe main character of the manga is written and illustrated Kiseki Himura, Getsuyoubi no Tawawa: (Tawawa Monday), will present the full page of the Japanese newspaper Nihon Kaizai Shimbu. It turns out that the nature of the student’s picture in the National Syndication Newspaper left some dissatisfied.

Getsuyoubi no Tawawa:

popular portal Huffington Post: published an article compiling “The three main problems of this advertising“, Who wrote the following?

«An associate professor at the Tokyo Institute of Technology points out three main issues with this full-page ad: The first is that the information was published in major economic newspapers, which are read by people of all demographics, so the information reached even people who did not want to see it. «The fact that there are people who have read Young Magazine and met this ad is not a problem at all. The most important problem is that the media failed to protect the right of people who do not like cartoons to “not see what you do not want to see.”“The source commented»:

«The second problem is that the newspaper is seen as a “social supporter”, confirming the “stereotype” (public stereotype) that “straight men exploit underage girls as sex objects” through advertising. «Dare to use high school girls’ illustrations, the ad confidently և widely conveys the message that the job sends. What happens in the play is the moaning of the high school girls. Eventually, some may realize that the newspaper encourages older men to interact with high school girls, as it does in the play.says the source»:

«Other countries have cracked down on advertisements that impede gender equality. In the UK, the Advertising Standards Association has banned advertising that uses “harmful gender stereotypes” since 2019. The associate professor notes that “full-page advertising made it clear that Japanese companies and the media have lagged behind these international trends.”»:

«The third issue is that the Nihon Keizai Shimbun, which has partnered with international organizations to develop “global efforts to promote gender equality, eliminate harmful stereotypes through the media through advertising,” has been at odds with “reinforcing gender stereotypes.” The Nihon Keizai Shimbun, in partnership with the United Nations Women in Japan, has been promoting gender equality in advertising, such as the Nikkei Women Empowerment Advertising Award, which recognizes advertising that promotes gender equality.»:

«The prize has an evaluation section called “3Ps”. Presence Are different people involved? Perspective: Are the views of men and women equal? Personality: Are they portrayed as individuals: independent? The source comments.In the light of this standard, full-page advertisements are diverted exclusively to the “male-female perspective of underage females” չի does not take into account the “personality and independence” of high school girls in the room. looked and touched«. In the end, the editorial office commented on the issue. “We are aware of different opinions on this statement. We do not respond to individual advertising decisions.»:

Synopsis of Getsuyoubi in Tawawa:

Salary is quite depressing, especially on Mondays. At its lowest point, it happens to hang over the breasts of a high school girl who calls herself Ay-chan. The concussion he gave her was the beginning of their relationship. [El objetivo inicial de estas ilustraciones era proporcionar una motivación positiva tanto a los trabajadores como a los estudiantes los lunes por la mañana, ya que el papel de los estudiantes y de los trabajadores se refleja a través de los personajes Ai y el asalariado, respectivamente. Además de Ai, todos los lunes se ilustran las historias de otras chicas y hombres].

Source: Huffington Post:

© 2022 BuzzFeed, Inc. All rights reserved

Leave a Reply

Your email address will not be published.