La familia de Frida Kahlo insta a la brand Puma a quitar del mercado una colección inspired en la artista

La familia de Frida Kahlo ha instado a la marca Puma a quitar del mercado una colección de ropa deportiva inspirada en la artista Mexicana. In a letter sent on Friday 22 July, the legal team that represents Mara Romeo, sobrina nieta de la pintora, da siete días to the German firm before “definitely withdrawing from the promotion” of las prendas. Los abogados han amenazado con demandar a Puma en los juzgados españoles si no se frena la campaña.

“Nos vemos en la obligación de solicitarle que se abstenga de participatore, directo o indirectamente, en cualquier commercial initiative que implye la utilización del name o la imagen de la painter Frida Kahlo”, says the letter signed by Alfonso Durán, representative of the family de la artista Se refere a una collección de tennis, sudaderas, camisetas, leggings y accesorios que Puma launched in collaboration with the Frida Kahlo Corporation, the Panamanian society created in 2004 before the exploitation of trademarks associated with the name of Frida Kahlo.

Romeo, sobrina nieta de Frida Kahlo, lleva casi 10 años enzarzada en una legal dispute con la sociedad, en la que la heredera tiene un 49% de participação –el rest pertenece al shareholderista majoritario–. The descendant of the artist accuses the company of having “systematically breached” the agreement signed after the creation of the company, while the company was protected in that the family “cedió all present and future rights that had no reservation.” Las parties accused each other of wanting to “confundir a la gente” and attributed control of the brand.

In the letter sent on Friday, the team that represents Romeo notified Puma that it initiated at least two lawsuits, one in Panama and the other in Spain, against the Frida Kahlo Corporation. First, the family asks for precautionary measures and the designation of “a judicial administration” that is in charge of “the defense of the interests of society.” In the second, which has already been admitted to the proceedings in Barcelona, ​​the lawyers ask for the “nullification of any agreement of association or co-production” with Frida Kahlo Corporation “in relation to the improper use of the image and name” of the painter.

“Si en el transcurso de los próximos siete días, no nos comunica formally su decisión de retirarse definitively de la promotion (…) we procederemos sin más a ampliar subjectiveamente contra usted la demanda que se está sustantando ante la jurisdicción española”, says the missiva vianda a Puma. A spokesperson for the German brand said to EL PAÍS that the company does not want to comment on the claim and has sent it to the Frida Kahlo Corporation “before more information”.

Una modelo posa con una chaqueta de la colection.
Una modelo posa con una chaqueta de la colection.RR. SS.

The Panamanian society has pointed out in an electronic mail sent to this newspaper that “the class of products and services before the registry of brands that corresponds and protects the collection of Puma is class 25”. “Frida Kahlo Corporation es la titular de dicho registro”, asegura una vocera del shareholdera majorityritario, que acusa a la familia de querer crear “conflictos mediaáticos” y le afea la “ilícita exploación de su linaje”. “Instead of supporting the work of Frida Kahlo Corporation before generating interest in art and the legacy of the artist, the heirs have deceived many saying that they possess the rights given to Frida Kahlo Corporation,” he said.

La collaboration between Puma and Frida Kahlo Corporation se da en el marco de la initiative She Moves Us, con la que la firma alemana busca “que todas las mujeres encuent la fuerza en ellas mismas”. “Frida Kahlo is a Mexican example of female empowerment”, he reads on the Puma website, where he also explains that “the collection seeks to elevate the style through inspired designs in works of art, phrases and culture” from the painter Son prendas de color negro, verde oliva o verde claro con flores bordadas.

In 2018, the family undertook a similar action against Mattel to stop the sale of a doll Barbie inspirada en Frida Kahlo, una figura esbelta de trenzas, vestida con camisa negra, falda azul y rebozo rojo. La justicia imposed medidas cautelares y la venta se detuvo en México, aunque la muñeca, una edición limitada, se agotó en el resto del mundo. A Mexican judge finally raised the measures against Frida Kahlo Corporation because the tribunal declared it “incompetent” before resolving the case, according to the December 2021 ruling consulted by this newspaper.

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