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Fountain of the image, Getty Images
The Russians roamed Moscow for hours on end when they first opened the McDonald’s restaurant in 1990.
For many, the symbol for the autonomy of the end of the Guerra Fría: in 1990, in the celestial Plaza Pushkin de Moscú, miles of Russians hajían filas to try for the first time “the slaves of capitalism”: hamburgers and poppies of McDonald’s.
“It was a symbol of liberty, it was a symbol of communism abused by capitalism, the Soviet Union abused by the Occupy,” said Steve Rosenberg, the Russian editor of the BBC.
The opening of the first restored arcades in Russia is one that is reserved for a variety of Muscovite generations such as the one where a new time is approaching the country: tracks of communism, Russia being cut off and one of the companies of stagnant consumption.
Esa epoca parece haber llegado a su fin.
McDonald’s announcement is the moon that is retrieving of definite form of Russia and where restaurants are located, more than half of which are temporarily allowed to run “temporarily” up to 850 points in the country following the start of the invasion of Ukraine.
In a personal message to the providers, McDonald’s executive president, Chris Kempczinskiknowing that they are dealing with a decisive complication “which has no precedent and which has profound consequences”.
“Algunos argues that brindar access to food and continents consisting of decades of common cities is just right. But it is impossible to ignore the humanitarian crisis provoked by the war in Ukraine,” he said.
The presence of multinational stakeholders like McDonald’s or Coca Cola is generally not only seen as a fan with Occidente, but also as a reversal over the stage of the conditions and the economy of the countries.
McDonald’s is the largest restaurant in the world, with over 37,000 sales points in one 120-piece.
Kempczinski explicitly stated that the decency of the street would be the restaurant of the reconnaissance “that las cosas do not wander in normalcy” and that it was a symbol of “Russia and the Occupy in one of its very different directions”.
“It is inconceivable that Arcos Dorados represents the misma esperanza and promesa that we left and entered the Russian market 32 years ago”, added.
Kempczynski said that in the near future, the phrase “more international companies and global brands” will definitely return to the Russian market.
Following the invasion of Ukraine, decades of international companies announced that they were operating temporarily in Russia.
This month, the French car manufacturer Renault received an announcement that its factories were selling in Russian territory.
Fountain of the image, Getty Images
The company claims a 68% stake in carmaker Avtovaz based in a Russian-based institute.
The Russian giant said that Renault activates now converted to static ownership, which constitutes the first nationalization of an important extraterrestrial enterprise from the invasion of Ukraine.
La retirada
McDonald’s announcement that you will place all your sites and a local comparator and comment on the process of “desarmar” the restaurants, which implies eliminating its name, logo and menu (having preserved its trademarks registered in Russia).
The chain says that your priorities include how to guarantee that you 62,000 carried out in Russia assured that it would be completed without any qualifications and that it would be described as “future design with a potential counterpart”.
To cover the inversion balance, the announcement company that can carry a cargo of US $ 1,400 million.
At the same time, Russia and Ukraine represent around 9% of McDonald’s global sales.
The 108 restaurants on the street in Ukraine are permanently open due to conflict, while the continent pays full salads and all of them are sold out.
McDonald’s initially critically acclaimed lentils in order to get into negotiations in Russia, and some have boycotted the company before suspending their operations in March.
Other firms, including Burger King and Marks and Spencer, continue their operations and alliances that do not allow debtors to borrow and complete franchise arrangements.
Analysis by Theo Legget, BBC correspondent
When McDonald’s opened a tie in Moscow in 1990, it was profoundly symbolic: a staggering cultural icon in the heart of the declining Soviet Union.
Now, here it is: another global brand that has abandoned the country and the media that the Russian-Ukrainian war has transformed the Kremlin into an international party.
McDonald’s cherry’s Russian restaurants “temporarily” in the market and now that stay in the country no series consistent with their values.
Some politicians are just as skeptical of this as a matter of fact that they do not want to be questioned on social media but do not want to oppose the war in Ukraine.
Fountain of the image, Getty Images
Renault was initially tempted to react by abandoning large-scale inversions in Russia, even as Ukrainian President Volodymyr Zelensky made his name in a speech against the French parliament.
Now, companies are inclined towards the inevitable, because for a lot of money they can be a symbol of a regression of all the forms of the Soviet Union.
These are the embryos of the principles of the decade of 1990, when Russia is ruled by the world, part of the ancient history.
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